Radio Is Alive And Doing Very Well – Radio Ink

(by Lora Lewis) Charlie Sislen led off the NJAB Conference Super Session Thursday called “The Power of Radio,” paraphrasing Mark Twain: rumors of radio’s death are somewhat premature. In fact, he argues that 2016 is radio’s golden age. Nielson VP Rich Tunkle offered proof in the form of research that radio is still the most used media and the most effective, thanks to less fragmentation.

Source: Radio Is Alive And Doing Very Well – Radio Ink