Teach Your Advertisers Why They Should Buy Radio – Radio Ink

(By Bob McCurdy) I had the good fortune of spending a considerable amount of time over the years with a giant in the advertising business, Erwin Ephron. You don’t get named by American Demographics magazine as one of the five most influential media people in the past 25 years (2003) by not being pretty good. Erwin’s gifts were many but one of his most notable was being able to make the complicated, simple.

Source: Teach Your Advertisers Why They Should Buy Radio – Radio Ink