The voices of radio bring a station’s call letters to life, hooking listeners and drawing
ratings for those stations that are personality-driven. DJs and program hosts spin verbal
magic, whether it’s between musical sets, as part of a morning or afternoon drive team or
as hosts of programs designed to inform, provoke, entertain or enlighten the listening
They embody the heart and soul of a radio station and are assigned to different day
parts, depending on how the station is formatted.