Tuesday, June 4, 2019
Capitol Plaza Hotel & Conference Center
100 State Street, Montpelier, VT
As our industry adapts to changes in technology and society, so must we. That’s why this year has been dubbed the REINVENTION CONVENTION! We’ve lined up a fun-filled day of learning that will challenge you to EVALUATE strategies you’re currently using, EXPERIMENT with different strategies that might work better and EVOLVE using new strategies that get you the results you want!
Cost is $25 per person which includes breakfast, lunch, parking and all seminars/talks. Deadline to register is Monday, May 20th, 2019.
Below is the Schedule of Events, Times, Locations and Attendees they are most geared to:
8:00 AM – 9:00 AM
Check-In, Continental Breakfast & Coffee Social Hour
9:00 AM – 10:30 AM
For TV & Radio Account Executives, Sales Managers & Digital Media Managers
“Making Digital Advertising Work For You Instead of Against You”
Losing commission due to clients trying digital advertising instead of investing in commercial campaigns on your stations? Ben Silverstein, Digital Media Professional and consultant for the Interactive Advertising Bureau, will teach you strategies to win over your client’s trust and budgets with the power of combining broadcast with digital advertising.
9:00 AM – 9:30 AM
For Station Owners & General Managers (or their voting proxy) only
Roll Call, Board Member Elections, State House & Capitol Hill Updates
9:30 AM – 10:00 AM
For Station Owners, General Managers, Department Heads & Engineers
Coming Technology & How To Prepare For It
NAB PILOT Executive Director John Clark will walk station decision makers through new technology that is changing our industry and how we need to adapt to prepare for it.
10:00 – 10:30 AM
For Station Owners, General Managers, Department Heads & Human Resources
Workforce Recruitment Panel
Meaghan Meachem from Northern VT University-Lyndonville and Mat Barewicz from the VT Department of Labor will talk about the challenges of battling apathy among Millennials and Generation Z as well as recruiting in Vermont’s tight labor force. Panel discussion will include a Q&A and crucial advice about how to find qualified people who want to work in broadcasting.
10:30 AM – 10:45 AM – Break
10:45 AM – 12:15 PM
Keynote For Everyone
“Reinvention Made Easy: Change Your Strategy, Change Your Results”
Best-selling author, consultant and Certified Speaking Professional Jim Mathis will motivate you to evaluate your current mind-set and challenge you to experiment with ways you can change your strategy to change your results.
12:15 – 12:30 PM
Welcome remarks by VAB President, Executive Director and other special guests
12:45 – 2:00 PM:
Commercial of the Year Awards Luncheon
2:00 – 3:00 PM
An optional 2nd session with Digital Advertising Professional Ben Silverstein for anyone who wants to learn the basics about what digital is and ask questions.
2:00 – 3:00 PM
“Meet Your Counterparts from Other Stations” Networking Hour
Whether you are in Traffic, Production, Engineering, Accounting, Promotions, HR, Sales, Programming, News, Sports or Meteorology, stick around for the chance to meet and do some networking with some of your counterparts from stations around Vermont! Whether it’s start an email group or sharing solutions for finicky computer programs, this is a great opportunity to connect commiserate with people who go through the same things you do on a daily basis!