Wednesday, August 18, 2021
8:00AM – 2:00PM
Outdoors under Covered Pavilions at Lareau Farm Inn, Events & Home of American Flatbread, 46, Lareau Road, Waitsfield, VT

Registration is now closed.

Masks are welcome, but not required for the fully vaccinated.

Our first industry-wide gathering in a year and a half offers the opportunity to reconnect with peers and a fun-filled day of learning outdoors under the covered pavilions on the beautiful grounds of Lareau Farm in Waitsfield!

The theme is “Evolving with Modern Media Buying & Consumption” and we’ve lined up four amazing people to offer us insight and share the formula for how they are being successful amidst so much competition. Below is the Schedule of Speakers, Times, Locations and who the sessions are meant for:

8:00 AM – 9:00 AM
For Everyone
Check-In/Coffee & Pastries/Social Hour
Main Outdoor Covered Pavilion
Sponsored by Nielsen

9:00 – 10:45 AM:  Generational Marketing & Hiring by Speed Marriott
Main Outdoor Covered Pavilion
As you and your clients cope with pandemic recovery and lack of workforce challenges, gain insight about how the traits and expectations of Baby Boomers, Gen X, Millennials, Gen Z & Gen Alpha define them as clients, consumers and workforce recruits.           
This seminar is for Sales, GMs, GSMs, LSMs, Operations Managers, HR Managers

10:45AM – 12:15PM: Content for Modern Consumers by Tracy Johnson
American Flatbread Outdoor Covered Pavilion
Are you an air personality or are you an original content producer and social influencer? Consumers have plenty of places to get news, weather, sports, music and entertainment – why should they get it from you? What sets you apart and makes what you offer unique? Learn how to produce engaging content both on-air and on your social media channels.
This seminar is for On-Air Talent, Production Directors, Program Directors, TV Creative Services

11:00 AM – 12:15 PM: Re-Imagining Your Business Model;
A Wood-Fired-side Chat with John Zimmer & Carla Leible of Zimmer Communications
Main Outdoor Covered Pavilion
Learn how peers from a small market in Missouri successfully turned a radio station business into a thriving “Content Production, Multimedia Distribution, Client Problem Solving” business for modern media buying and consumption!
This session is for GMs, Operations/Station/Brand Managers, Sales Managers, Marketing Consultants/Account Executives

12:30 – 2:00 PM:  Lunch & Production Awards Ceremony
Main Outdoor Covered Pavilion
Al Fresco American Flatbread buffet and Production of the Year Competition award presentations
Sponsored by BMI