As part of their We Are Broadcasters campaign, NAB released new radio and TV spots. Stations are encouraged to DOWNLOAD and air these spots as much as possible. These new spots emphasize broadcasters’ vital role in delivering trusted information to listeners and viewers – a role that is more important now than ever as our country struggles through a pandemic, civil unrest, natural disasters and a divisive election season.
America’s broadcast radio and TV stations are the pulse of our communities – delivering critical news and information, weather and emergency updates and entertainment that connect and inspire us. Now more than ever, what you do for your communities is vital.
In the past six months our country has been devastated by a global pandemic, civil unrest has reached a fever pitch, hurricanes and wildfires have ravaged communities and we’ve embarked on one of the most bitter and raucous political elections of our lifetime.
And through it all, broadcasters have been there, bringing fact-based reporting to Americans, while many citizens remained isolated from the outside world. Your journalists have risked their lives to bring the information Americans need into their homes, cars and personal devices.
As we approach the anniversary of the passage of the First Amendment, it is fitting that we remind our country’s leaders of the essential role that broadcasters serve in our democracy – bastions of freedom of the press.
Our Founding Fathers understood that to delegitimize the role of the press constituted an attack on democracy itself. Do our country’s leaders appreciate this critical underpinning of our country?
In recognition of broadcasters’ critical role, NAB is providing these new We Are Broadcasters spots for radio and TV stations that showcase the importance of our local stations. We urge you to download and air these spots as often as possible to send a strong message to policymakers and remind your audiences why they turn to broadcasters for the information they trust.
A Celebration of the First Amendment – Gordon Smith Op-Ed
Read NAB President & CEO Sen. Gordon Smith’s op-ed, which appeared in The Hill and marked the 231st anniversary of congressional passage of the First Amendment.
By recognizing this important milestone, NAB is shining a light on the remarkable work of local radio and TV stations, which has been particularly vital during the events of the past six months.
Utilize the resources available in NAB’s First Amendment toolkit. Check out this news story and promo by Hearst for inspiration.
NAB Launches Broadcast Resource Hub
NAB just launched the Broadcast Resource Hub, a one-stop-shop for resources, tools and information on the most relevant issues impacting local radio and television stations. The portal provides access to resources created by NAB and the NAB Leadership Foundation.
“NAB has created a variety of new resources to assist radio and television broadcasters in various aspects of their businesses from education and training to advocacy and innovation,” said NAB President and CEO Gordon Smith. “We are pleased to now offer these valuable resources in one easy-to-access online hub, where we will continue to add timely content for members and the industry at-large.”
Resources include educational materials for broadcasters and journalism professionals, toolkits for radio and TV stations to better serve their communities and briefing materials to help broadcasters advocate on legislative issues. Also available is the Diversity, Equity and Inclusion Resource Center with resources to help media companies and industry professionals create and sustain a diverse and inclusive workplace.