Free Webinars July 16th

July 16, 2020 | 1:00 – 2:00 p.m.
“Digital and Social Media Issues”

David Oxenford photowith David Oxenford, Wilkinson Barker Knauer, LLP
Join at or by phone:
646-558-8656  or 669-900-6833
Webinar ID: 921 517 507

As broadcasters seek to find ways to monetize their digital offering and social media followers, legal issues arise. A broadcaster trying to sell advertising and conduct sponsored promotions on its digital and social platforms needs to worry about legal issues that arise not just from the FCC, but also issues from the FTC and other government agencies, as well as from state authorities. Join David Oxenford for a discussion of how to stay out of legal troubles in connection with your online advertising and promotions.

Steenbergen_200-150x150July 16, 2020 | 3:00 – 4:00 p.m.
“It’s Not Just Selling More Digital … It’s Understanding How to Sell Against it” with Derron Steenbergen, Swagger Institute or join by phone:
646-558-8656 or 669-900-6833
Webinar ID: 346 492 353

We certainly live in a digital world. Most media companies are striving to maximize total revenue and recognize one way to do so is by selling more digital. Here’s the problem, many salespeople across the country know more about selling their website than selling against the social media that clients “think” works. It’s time the sellers in our industry understood the message our clients need to hear. We definitely need to sell more of it but selling against properly could make more of an impact on your bottom line.

Thursday, July 16, 2020 at 2 p.m.
On Poynt Live Q&A: Bring Empathy to Your Reporting to Cultivate Sources

One of the greatest skills a reporter can have is the ability to understand another person’s perspective and then share that story.

How do you gain someone’s trust that you will treat their story with dignity? And how do you establish rapport quickly if your source might be experiencing heightened emotions?

Join Robert Samuels — a Washington Post national political reporter who focuses on the intersection of politics, policy and people — as he offers practical advice about how to connect with sources whose life experiences might differ from yours.

Cost: Free, thanks to support from the John S. and James L. Knight Foundation and other donors.

Programmatic AdvertisingProgrammatic Advertising is one of the most important topics for advertisers and marketers to know and understand. In order to help explain this topic in more detail I’m hosting a 30 minute webinar on the topic three times a week from now through June. Sign-up for the next session for free using the below link.

When: Every Monday/Wednesday/Friday @ 2:00 PM EST
Host: Ben Silverstein – Founder, AdCoach
Click Here to Join:

Digital AdvertisingDigital advertising is growing at an exponential pace and more and more companies are shifting their focus to selling digital offerings. However, for those with a traditional media background learning where to start can be a challenge. This webinar breaks down the basics like Targeting, KPI & Success Metrics, and how to build a digital proposal.

When: Every Tuesday/Thursday/Saturday @ 3:00 PM EST
Host: Ben Silverstein – Founder, AdCoach
Click Here to Join:

Catch up on seminars you missed that the VAB has made available free to our members over the last few weeks:

“Maximize your Profile, Develop Your Business and Generate Leads with Linked In” from 7/1 by Chris Miller

Trends in Local Sales of OTT Advertising” from 6/18

“Jacobs Media COVID-19 Listener Survey 2” from 6/11 by Jacobs Media

“Reopening Doors with Innovation and Creativity” from 6/9 by Tim Burt

“Protest Coverage: Safety, Prep and Knowing Your Rights” from 6/3 by Reynolds Journalism Institute

“21st Century Leadership – How to cultivate leadership in today’s workplace” from 5/21 by Jeff Butler, Generation Workplace Expert

“Working with Agencies More Effectively: Post Pandemic” from 5/21 by Emmie Musser, Güd Marketing

Making Your Mark In A Recovering Economy! from 5/12 by Paul Weyland

The Survival Marketing Workshop from 4/23/20 by Mike Blinder

Enough! Part 1 from 4/15/20 and Enough! Part 2 from 4/22/20, both joint presentations by Derron Steenbergen from Swagger Institute and Speed Marriott from P1 Learning.

Political Advertising Refresher from 4/16/20 by David Oxenford as well as his slide deck.

Broadcasters Can Be Sales Leaders During an Unsettled Economy from 4/14/20 by
Mark Levy.

The New Normal Programming & Personality In a Once-In-A-Lifetime Crisis from 4/7/20 by Tracy Johnson.

Selling Through a Pandemic from 3/31/20 by Paul Weyland.

COVID-19: Be the Best in Your Market from 3/26/20 by Gary Moore, Tim Burt, Mary Levy and Paul Weyland.

How to Monetize Social Media in a Meaningful Way from 3/10/20 by Lori Lewis

Help Car Dealers Dominate Their Market from 2/11/20 by John Tkac

5 Common Brand Mistakes and How to Avoid Them from 1/14/20 by Blaine and Honey Parker