The Music Director (MD) selects the music, determines what gets airplay and what doesn’t and in what rotation.

New recording artists are desperate to get through to the MD, who is inundated with music from local
musicians as well as record company’s representing national artists seeking a venue for their music.

Bigger stations are more apt to fund this as a full-time position, but the MD is usually also an Air Personality hosting a show. Today, maintaining the station’s music library is a function of
knowing how to maintain the computerized database.