Poynter Institute Webinars for Journalists – Free to VAB Members

The VAB is partnering with other state broadcasters associations to bring local journalists four insightful webinars led by Al Tompkins of the Poynter Institute:

Thursday, October 21st at 12:00PM Eastern
Powerful Storytelling (Part 1)
Register at https://michiganassociationofbroadcasters.growthzoneapp.com/ap/Events/Register/nLv2X3JL?mode=Attendee

  • Finding and developing compelling characters
  • Finding sharp story focus
  • What goes where in the story and why
  • How to make words and video work seamless together even when you have limited video
  • How to spot soundbites that deeply connect with viewers

Thursday, November 4th at 12:00PM Eastern
Powerful Storytelling (Part 2)
Register at https://michiganassociationofbroadcasters.growthzoneapp.com/ap/Events/Register/nLv2X3JL?mode=Attendee

  • The eight motivators that make any story more interesting
  • Getting beyond the obvious to the more important “why” of the story
  • The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting)
  • Sentence structure that makes information unforgettable
  • Navigating the friction between creative storytelling and clear storytelling

December 8th at 12:00PM Eastern
Battling Bias
Register at https://michiganassociationofbroadcasters.growthzoneapp.com/ap/Events/Register/vrARy2Op?mode=Attendee

  • Where do our biases come from?
  • How do we recognize our own biases?
  • Eight kinds of biases that can influence our journalism (these don’t make you a bad person, they mean you are normal)
  • How biases influence who is in and out of our coverage
  • How you can find new voices that will give you new insights, even on deadline
  • How biases even show up in our Google searches
  • The MOST likely place your biases might show up in a carefully crafted story

January 4th at 12:00PM Eastern
Fighting Fakes and Truth Decay
Register at https://michiganassociationofbroadcasters.growthzoneapp.com/ap/Events/Register/gLWBM7AP?mode=Attendee

  • Where does information come from and who is behind it?
  • Why do people spread disinformation?
  • How can you detect fake photos?
  • What is metadata and what will it tell you?
  • What does every journalist need to understand about algorithms?
  • See the newest tools fakers use to alter video and audio.
  • How to use polysearch tools to get to the root of an images’ origin