VAB Production of the Year Competition

The VAB is excited to honor the outstanding television and radio commercials, promos, PSAs and digital content that has been created by Vermonters and aired on Vermont stations and/or digital platforms over the last 12 months. Awards will be presented in person at the VAB Annual Convention Wednesday, August 18, 2021 from 8am-2pm at Lareau Farm in Waitsfield! More details coming soon!

Each station or Production Company/Marketing Agency may submit up to (2) entries per category that aired between May 1, 2020 – April 30, 2021. 

Deadline to submit entries is Thursday, July 8, 2021 at 11:59PM.

Entries will be scored on Creativity, Production Value, Copy-writing and the Ability to Evoke Response. Awards will be given to the entries with the highest score in each of these “Outstanding” categories:

  • Commercial produced by a Television Station
  • Branding Promo produced by a Television Station
  • Program, Promotion or News Teaser promo produced by a Television Station
  • Community Event or Fundraiser promo produced by a Television Station
  • Non-profit PSA produced by a Television Station (paid sponsor/underwriter mention is acceptable)
  • Digital* Commercial, Promo or PSA produced by a Television Station
  • Commercial produced by a Radio Station
  • Branding Promo produced by a Radio Station
  • Program or Promotion Teaser promo produced by a Radio Station
  • Community Event or Fundraiser promo produced by a Radio Station
  • Non-profit PSA produced by a Radio Station (paid sponsor/underwriter mention is acceptable)
  • Digital* Commercial, Promo or PSA produced by a Radio Station
  • Commercial for TV produced by a Production Company or Marketing Agency
  • Non-profit PSA for TV produced by a Production Company or Marketing Agency 
  • Commercial for Radio produced by a Production Company or Marketing Agency
  • Non-profit PSA for Radio produced by a Production Company or Marketing Agency

*Digital must have been posted on an FCC licensed VT Television or Radio station’s online platform (i.e. website, social media pages) or aired on an advertisers online platform between May 1, 2020 – April 30, 2021 to qualify.

RULES:

  1. Entries must be emailed separately to vab@vab.org by Thursday, July 8, 2021 at 11:59 PM.
  2. Each station may submit up to (2) entries, of any length, per category. 
  3. Entries must have aired on an FCC licensed VT Television or Radio station between May 1, 2020 – April 30, 2021
  4. * Digital entries must have been posted on an FCC licensed VT Television or Radio station’s online platform (i.e. website, social media pages) or an advertiser’s online platform between May 1, 2020 – April 30, 2021. If the Digital entry is longer than 5 minutes, only the first 5 minutes will be viewed.
  5. Entries must have been written and produced locally by the submitting station.
  6. Entries can only feature licensed music and the majority of the voice(s) must be non-union talent.
  7. TV and/or digital entries must be sent in native resolution MPEG 4 via Dropbox to vab@vab.org. WAV files, YouTube or Vimeo links cannot be accepted.
  8. To be eligible, stations must be VAB members or Associate Members in good standing and current with membership dues. Not sure of your station’s standing? Email vab@vab.org or call (802) 233-0296.
  9. There is no charge to enter the competition.

TO ENTER:

– Email each entry separately to vab@vab.org by Thursday, July 8, 2021 at 11:59 PM EST.

– Each entry MUST include the following information:

  • Station Call Letters or Production Company/Marketing Agency:
  • Category:
  • Title:
  • Writer(s):
  • Producer(s):
  • Talent:
  • Videographer (if applicable):
  • If it’s a digital* entry, list at least (1) station or advertiser’s digital platform it appeared on:

VAB reserves the right to feature winning spots in VAB publicity materials including the VAB Voice, http://www.vab.org and our social media pages.

Questions? Call Wendy Mays at (802) 233-0296 or email vab@vab.org

Good luck!