Vermont Association of BroadcastersInstructions:
Using the Excel Spreadsheet provided, record a score of 1, 2, 3, 4 or 5 for each criteria; Creativity, Production Value, Copywriting and Ability to Evoke Emotional Response and/or Action.
1 = Poor
2 = Fair
3 = Average
4 = Above Average
5 = Excellent
Television Station Produced Commercials
“The Friendly Toast”
Entry 1 of 4
“Flu Monster Conference Room”
Entry 2 of 4
“The Automaster – Enjoy The Drive”
Entry 3 of 4
“Great Big Graphics – Small Signs”
Entry 4 of 4
Television Station Produced Promos
“Pho Keene Great”
Entry 1 of 5
“Local News That Matters – Super Bowl 3rd Quarter”
Entry 2 of 5
“Tom Knows Summer Snap”
Entry 3 of 5
“We’re With You”
Entry 4 of 5
“Burlington Does Broadway”
Entry 5 of 5
Television Station Produced PSAs
“ECHO Science Hacks”
Entry 1 of 5
“Stefanie Shaffer’s Story”
Entry 2 of 5
“Math + Science = Success”
Entry 3 of 5
“Red Cross Blood Drive Donation Questions”
Entry 4 of 5
“Voter Education”
Entry 5 of 5
Television Station Produced COVID-19 Specific Commercial, Promo or PSA
“Thank You Essentials”
Entry 1 of 4
“Stronger Together”
Entry 2 of 4
“Talent Messages”
Entry 3 of 4
“We’re In This Together”
Entry 4 of 4
Television Station Produced Digital Promo (never aired, only used online)
“Here To Help You Through”
Entry 1 of 2
“Bardo Season 2 Trailer”
Entry 2 of 2
