The VAB is excited to honor the outstanding television and radio commercials, promos, PSAs and digital content that has been created by Vermonters and aired on Vermont TV and radio stations and/or their digital platforms over the last 12 months. Awards will be presented in person at the 2023 VAB Convention Thursday, June 15th at the Capitol Plaza Hotel in Montpelier, VT from 12:30-2:00PM! Register Here

Each station, Production Company or Marketing Agency who is a member of the VAB may submit up to (2) entries per category that aired between May 1, 2022 – April 30, 2023. 

Deadline to submit entries is Wednesday, May 31, 2023.

Entries will be scored on Creativity, Copy-writing, Production Value and the Ability to Evoke Action (whether it be an emotional response or physical call-to-action). Awards will be given to the entries with the highest score in each of these “Outstanding” categories:

• Commercial produced by a Television Station
  
• Station Branding Promo produced by a Television Station
  
• TV Program, Feature or Special Series promo produced by a Television Station
• Community Event or Fundraiser promo produced by a Television Station
• Non-profit PSA produced by a Television Station (sponsor or underwriter mentions are acceptable)
• Digital* Commercial, Promo or PSA produced by a Television Station
• Commercial produced by a Radio Station
  
• Radio Station or Radio Show Branding Promo produced by a Radio Station
• Radio Promotion or Contest promo produced by a Radio Station
• Community Event or Fundraiser promo produced by a Radio Station
• Non-profit PSA produced by a Radio Station (sponsor or underwriter mentions are acceptable)
  
• Digital* Commercial, Promo or PSA produced by a Radio Station
• Commercial for TV produced by a Production Company or Marketing Agency
• Non-profit PSA for TV produced by a Production Company or Marketing Agency 
• Commercial for Radio produced by a Production Company or Marketing Agency
• Non-profit PSA for Radio produced by a Production Company or Marketing Agency

*To qualify for the Digital category, the content must have been posted on a VT Television or Radio station’s digital platform(s) or produced for an advertising client or sponsor/underwiter to post on their digital platform(s) between May 1, 2022 – April 30, 2023.

RULES:

1. Entries must be emailed separately to vab@vab.org by Wednesday, May 31, 2023 by 5:00PM
2. Each station may submit up to (2) entries, of any length, per category. 
3. Entries must have aired on an FCC licensed VT Television or Radio station between May 1, 2022 – April 30, 2023 to qualify.
4. * Digital entries must have been posted on a VT Television or Radio station’s digital platforms or created for use on an advertiser or underwriter’s digital platforms and posted between May 1, 2022 – April 30, 2023. If the Digital entry is longer than 5 minutes, only the first 5 minutes will be viewed.
5. Entries must have been written and produced locally by the submitting station. Use of a contracted “station voice” is permitted.
6. Entries can only feature licensed music the station has permission to use.
7. Video entries must be sent in native resolution MPEG 4 via Dropbox to vab@vab.org. WAV files, YouTube or Vimeo links cannot be accepted because the files cannot be downloaded uniformly.
8. To be eligible, stations must be VAB members or Associate Members in good standing and current with membership dues. Not sure of your station’s standing? Email vab@vab.org or call (802) 233-0296.
9. There is no charge to enter the competition.

TO ENTER:

– Email each entry separately to vab@vab.org 

– Each entry MUST include the following information:

• Station Call Letters or Production Company or Marketing Agency:
• Category:
• Title:
  
• Writer(s):
• Producer(s)/Editor(s):
• First and Last Name’s of Talent:
• Videographer (if applicable):
  
• If it’s a digital entry, list at least (1) station or advertiser’s/underwriters digital platform it was posted on:

VAB reserves the right to feature winning spots in VAB publicity materials including the VAB Voice, http://www.vab.org and our social media pages.

Questions? Call Wendy Mays at (802) 233-0296 or email vab@vab.org

Good luck!